About me
I’m at my best when managing complex entities, creating clear processes, and working with people. My approach is systematic and calm, even when my hands are already full. I tackle challenges with a solution-oriented mindset and approach new tasks methodically—always ensuring my backup plans have backup plans.
While goals and metrics are essential, I believe they only become truly valuable through consistent follow-up. That’s why systematic tracking and accountability are such integral parts of my workflow. Transparency, fairness, and clear communication guide everything I do, whether within my team or with clients.
Outside of work, I balance my daily life with kickboxing and video games. In addition to Finland, I have lived in the United States and Kenya and have traveled extensively worldwide. I am native-level fluent in Finnish, Swedish, and English.
About me
I’m at my best when managing complex entities, creating clear processes, and working with people. My approach is systematic and calm, even when my hands are already full. I tackle challenges with a solution-oriented mindset and approach new tasks methodically—always ensuring my backup plans have backup plans.
While goals and metrics are essential, I believe they only become truly valuable through consistent follow-up. That’s why systematic tracking and accountability are such integral parts of my workflow. Transparency, fairness, and clear communication guide everything I do, whether within my team or with clients.
Outside of work, I balance my daily life with kickboxing and video games. In addition to Finland, I have lived in the United States and Kenya and have traveled extensively worldwide. I am native-level fluent in Finnish, Swedish, and English.
I’m an experienced project manager with a Bachelor’s degree in Culture and Arts (Cultural Management). I’ve also been responsible for team development, resourcing, and budgeting, ensuring that projects move forward as planned and client relationships develop sustainably.
In my day-to-day work, I make extensive use of modern project management and communication tools such as Asana, Trello, and Todoist, as well as Slack and Microsoft Teams. I’m also highly proficient in both Microsoft Office and Google Workspace.
I have 13 years of experience in marketing, with the past 7 years focused on digital marketing. I’ve been responsible for end-to-end marketing efforts, including goals, strategies, budgets, and annual roadmaps.
In addition to Meta Business Manager and Google Ads, I am proficient in advertising platforms such as TikTok, Snapchat, Pinterest, Reddit, and native advertising. I design and produce all marketing materials myself for both digital and traditional channels.
I actively leverage AI to support ideation and improve efficiency, and I bring strong technical expertise to my work, including website development (WordPress, Shopify), basic HTML, and conversion tracking and analytics (GTM, GA4).
I have extensive experience with Adobe (Photoshop, Illustrator, InDesign, and Premiere Pro) and increasingly use Canva in my work as well. I’ve been doing graphic design for over 13 years; while I once aspired to become a graphic designer, today it’s a passion and skill that I apply to building cohesive, large-scale brand and marketing concepts. I combine strategic brand thinking with strong visual execution, creating brand identities, websites, and marketing materials from start to finish.
My most notable public reference is MTM (check it out: mtmshop.eu), for which I designed and implemented the entire brand identity, product design, and the webshop. I also continuously produce versatile visual content for clients to support their digital marketing efforts.
My core skills
My core skills
I’m an experienced project manager with a Bachelor’s degree in Culture and Arts (Cultural Management). I’ve also been responsible for team development, resourcing, and budgeting, ensuring that projects move forward as planned and client relationships develop sustainably.
In my day-to-day work, I make extensive use of modern project management and communication tools such as Asana, Trello, and Todoist, as well as Slack and Microsoft Teams. I’m also highly proficient in both Microsoft Office and Google Workspace.
I have 13 years of experience in marketing, with the past 7 years focused on digital marketing. I’ve been responsible for end-to-end marketing efforts, including goals, strategies, budgets, and annual roadmaps.
In addition to Meta Business Manager and Google Ads, I am proficient in advertising platforms such as TikTok, Snapchat, Pinterest, Reddit, and native advertising. I design and produce all marketing materials myself for both digital and traditional channels.
I actively leverage AI to support ideation and improve efficiency, and I bring strong technical expertise to my work, including website development (WordPress, Shopify), basic HTML, and conversion tracking and analytics (GTM, GA4).
I have extensive experience with Adobe (Photoshop, Illustrator, InDesign, and Premiere Pro) and increasingly use Canva in my work as well. I’ve been doing graphic design for over 13 years; while I once aspired to become a graphic designer, today it’s a passion and skill that I apply to building cohesive, large-scale brand and marketing concepts. I combine strategic brand thinking with strong visual execution, creating brand identities, websites, and marketing materials from start to finish.
My most notable public reference is MTM (check it out: mtmshop.eu), for which I designed and implemented the entire brand identity, product design, and the webshop. I also continuously produce versatile visual content for clients to support their digital marketing efforts.
What people I’ve worked with say about me
“Linda is a wonderful and resourceful professional who takes ownership. She has excellent people skills and an a genuine enthusiasm for learning and teaching new things. Growth and development are always at the core of her work. She approaches every challenge with a solution-oriented mindset and always strives for excellence.”
“An efficient organiser who takes great responsibility for her own work while also helping others succeed.”
“A trustworthy leader who is always present and truly listens. <3”
“Our collaboration has been good. I’ve worked with many partners who didn’t truly take ownership of the marketing or did it with a half-hearted effort. It’s refreshing that with Linda, nothing is done halfway. It has been a pleasure reporting to the board because, together with her, we’ve been able to compile clear reports on our progress. She is deeply dedicated, and it’s clear that passion drives her work.”
“Organized and caring — she keeps everything under control even when the workload is heavy. She possesses broad expertise and is constantly learning. Plus, she always maintains a reassuringly calm approach to everything.”
“Linda can handle just about anything — and if she doesn’t already know something, she takes charge and learns it fast. An excellent team leader who truly cares about people’s well-being and teaches with unwavering patience. Always prepared for anything.”
“Working with you has given us the feeling that our business is genuinely understood — and that there’s a real desire to help us grow.”
“Linda is great at sparking conversation when the group is feeling stiff and the ideas aren’t flowing as hoped.”